Relationship Manager Morgan du Plessix covers why multigenerational families are a great client fit for Ethic
Relationship Manager Morgan du Plessix covers why multigenerational families are a great client fit for Ethic
by Morgan du Plessix
Why Multigenerational Families Are a Strong Fit for Ethic
In today’s world, investment decisions are about more than just financial returns — they’re about aligning wealth with purpose. Ethic offers a tailored solution to help advisors help multigenerational families embrace this approach.
Why Multigenerational Families?
These types of clients often have diverse values and priorities. While one generation might prioritize environmental sustainability, another could crave an emphasis on social justice. For advisors, this presents both a challenge and an opportunity: how do you craft a portfolio that reflects the collective values of the entire family?
By addressing this complexity, advisors can not only serve the immediate needs of their clients but also engage the next generation. This strengthens the advisor-client relationship and ensures continuity across generations — a critical factor for long-term retention and growth.
How We Support This Journey
The Values Mapping Exercise is a unique tool that helps advisors navigate these conversations. This simple, yet powerful, process starts with each family member completing a brief survey to gather insight into their personal values. The exercise takes just five minutes and can yield actionable insights.
Once each family member has shared their input, Ethic aggregates the responses to create a holistic impact strategy that embodies the entire family’s shared values. This strategy is then seamlessly translated into a customized investment portfolio, aligning financial goals with the family’s collective vision for impact.
The Benefits of Values Mapping
- Personalization at Scale: By reflecting the unique priorities of each family member, the process feels bespoke to them, yet remains scalable for advisors as they manage their many relationships.
- Next-Generation Engagement: Inviting younger family members into the conversation fosters engagement and positions the advisor as a trusted partner for years to come.
- Stronger Relationships: Advisors who facilitate meaningful, values-driven discussions with families can build deeper connections and deliver exceptional client experiences.
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Disclosures:
Ethic Inc. is a Registered Investment Adviser located in New York, NY. Registration of an investment adviser does not imply any level of skill or training. Information pertaining to Ethic Inc’s registration or to obtain a copy of Ethic Inc.’s current written disclosure statement discussing Ethic Inc.’s business operations, services and fees is available on the SEC’s Investment Adviser Public Information website – www.adviserinfo.sec.gov or from Ethic Inc. upon written request at support@ethicinvesting.com. Information provided herein is for informational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Any subsequent, direct communication by Ethic Inc. with a prospective client shall be conducted by a representative of Ethic Inc. that is either registered or qualifies for an exemption or exclusion from registration in the state where a prospective client resides. Information contained herein may be carefully compiled from third-party sources that Ethic Inc. believes to be reliable, but Ethic Inc. cannot guarantee the accuracy of any third-party information.
Ethic Inc. does not render any legal, accounting, or tax advice. Ethic Inc. recommends all investors seek the services of competent professionals in any of the aforementioned areas. Ethic Inc. cannot provide any assurances that any investment strategies, simulations, etc. will perform as described in our materials. ALL INVESTMENTS INVOLVE RISK, ARE NOT GUARANTEED, AND MAY LOSE VALUE. BE SURE TO FIRST CONSULT WITH A QUALIFIED FINANCIAL ADVISER AND/OR TAX PROFESSIONAL BEFORE IMPLEMENTING ANY STRATEGY.