Welcome to Ethic

Your complete partner for personalized and values-aligned investing.

At Ethic, we believe investing is personal.

Since 2016, we’ve helped thousands of advisors create portfolios that reflect their clients’ individual values and financial goals.

Our direct indexing SMA platform, UMA multi-asset solutions, and active tax management simplify the complex tasks of portfolio personalization, management, and reporting.

It’s a new kind of investing for a fast changing world.

How Ethic partners with you

One platform to simplify personalized and values-aligned investing

SMAs

Create personalized direct indexing portfolios aligned to your client’s unique values, tax management needs, and financial objectives.

UMAs

Create a suite of multi-asset portfolios using Ethic’s One Portfolio for optimization across your entire allocation.

Model portfolios

Built with a combination of ETFs and mutual funds, our models make it easy to offer investment solutions aligned to client values with tax management and sustainability screening features.

Active Tax Management

Our platform delivers automated tax management, including ongoing tax loss harvesting.

Reporting

Create detailed reports across financials, impact, tax, and proxy voting with just a click.

Education

Ethic equips advisors with the insights, tools and content to grow their business and connect with clients on what matters most to them.

Built together with

RIAs

Networks

Family Offices

Institutions

RIAs

Since Ethic’s founding, our team has partnered with hundreds of advisory firms and institutions to make personalized and values-aligned investing a strength of their practice.

What is values-aligned investing?

Values-aligned investing combines financial goals with personal values, empowering investors to build portfolios that reflect what matters most. This fast-growing approach helps advisors deliver personalized investment experiences that resonate deeply with clients.

We’re on a mission to harness technology, data, and storytelling to empower our clients to invest in the future they want to build.

$4+

Billion

Since 2016, we’ve achieved a lot together. We’ve grown to manage over $6B in assets.

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Inclusive of assets under management (AUM) and assets under advisement (AUA) as of December 31, 2024
Before
460,000
MT
After
161,000
MT

Sustainability

So far we've helped our clients reduce the carbon footprint of their investment portfolios by over 400,000 metric tons when compared to the companies in their portfolios' benchmarks.

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Calculation inclusive of Ethic client accounts through January 23, 2025

People

We’re a diverse team with extensive expertise in institutional investing, technology, data, and design. Our differences and cross-collaborations are crucial to how we move and innovate.

83k+

We’ve supported shareholder engagement by voting on 83k+ proxy proposals on behalf of our clients.

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Calculation inclusive of Ethic client accounts through January 23, 2025

250+

We’ve supported 250+ firms and provided thousands of advisors with the skills they need to make sustainable investing a strength of their practice.

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Firm number as of January 23, 2025

Our clients, partners and investors

We partner with hundreds of RIAs, family offices, networks, and institutions across North America.

Map of US showing where some clients are based.Map of US showing where some clients are based.